Shih-Ying Chang
Department of Psychology Soochou University
Hui-Ying Lin
Department of Psychology Soochou University

The purpose of this study was to explore the correlation among three factors, “Attitude toward Behavior”, “Subjective Norm”, and “Perceived Behavior Control” to help seek intention under the control of “Perceived Stress” effect based on the Theory of Planned Behavior. With purposive sampling, employees of both companies, with or without employment counseling service, were selected to fill in a structured questionnaire. Three hundred fourteen validated copies were returned. Statistical description, Pearson correlation, hierarchical regression analysis, one-way ANOVA , t-test and Scheff’e method were used to analyze the data.
After the employees’ “Perceived Stress” is controlled, of the three factors, only “Attitude toward Behavior” significantly predicts the employees’ intention to seek individual employment counseling. The employees with counseling experience are more likely to seek “individual employment counseling”, “group employment counseling”, “mental health lectures”, and “psychological tests and interpretation”, than those without counseling experience. Furthermore, the employees of junior college background are more likely to seek “group employment counseling” than college graduate employees. As to the acceptance aspect of the employment counseling, “psychological tests and interpretation”, “mental health lectures”, “individual employment counseling”, and “group employment counseling” are accepted by the employees in rank order.

Key words: Theory of Planned Behavior (TPB), employment counseling, counseling intention, attitude toward the behavior, subjective norm, perceived behavior control

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