Whei-Ching Liu
Department of Psychology Soochow University

This article looks into the importance of passion that is essential in sustaining continuous researches into a knowledge that is considered cold and hard. The author first reviews the life narratives of pioneer social psychologists in the States, examines the recent trend of social psychology researches, and then critiques the inadequate emphasis on the “de-social” and “de-human” empiricism, experimentalism, as well as individualism. Finally, the academic scenario pf social psychology society in Taiwan is also reviewed.

Keywords: critical, passionate, social psychology

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